Today I am working on a Saturday to prepare for a workshop that I will be co-facilitating on Monday with a favorite colleague. It will be a 2-hour session on “Innovation Jams, Design Thinking and the Medici Effect” with 16 students, mostly engineers and program managers at our company. The workshop filled up fast and apparently there are actually a few more people on the waiting list who had planned to take it as well.
I am so excited about this opportunity and the fact that I get to offer this type of workshop. The idea came about when we were brainstorming how to spread the word about how to use design thinking for every day problems, and how diversity drives innovation. It is a message that resonates with me, and I have so many stories and examples of how opening up to the “intersections” in our lives, whether cultural, or between fields or between genders, actually changes how we think.
In order to open up our creativity and to begin to invent novel solutions to problems, we must be willing to go beyond conventional thinking. Since our brains tend to resist that process, and are much more comfortable doing things as we have always done them, there are some tools and strategies we can use. One is to pay attention to what is happening around us and to notice things. Another is to talk with people who are different from us, who may have other perspectives. Yet another is to assemble teams from diverse backgrounds in order to solve problems. My favorite way is to PLAY! Do art, work with colors, play-act, do improve, and just have some fun. It is good for your brain.
All of these are fairly simple and low cost, but yet they yield enormous benefits. I work in a very large medical device and health care solutions company that has big ambitions. My worry is that we are TOO BIG and the bureaucracy to get just simple things done is killing us. I think that stifles innovation, when we are weighed down by big systems that keep slowing things down. But I also want to help people find creative ways around this problem, because the mission of the company aligns with my personal goals. There are a lot of brilliant scientists and engineers working there. I would love to help them find a way to tap into their best thinking to design products and services for patients around the world.
I often say when I am working on these types of “special projects” which are technically outside my job scope as a clinical research manager, that this work feels like play. I got to go to the art supply store and pick up an assortment of fun crafty items, so we can have the class members actually build physical prototypes to represent the solutions they create. Using tactile materials can help stimulate creativity, especially for those of us so used to working with ideas, words, and paper all day. I had a blast picking out various items that I thought our class could use. It truly felt like play, as it does when I work on design for these type of events.
How fortunate I am to be able to do this kind of work. Yes, I still have a pile of other things to do for my “real” job that I will have to catch up on as a result of spending more time on this. But what a privilege it is to get to do work that feels like play for some of my days. Namaste, friends. Hope you have plenty of time to play this weekend!