Captain Marvel on a pineapple

I found myself with a rather odd disinclination to write on Wednesday. So I picked a strange observation and brought some curiosity to it. That’s always good for a idea; I wish I could be that swift when it comes to Toastmasters Table Topics!

I am fascinated with why the Dole company would pick Captain Marvel to advertise on a pineapple.

I guess another question is: why not?

I had not realized at first that Captain Marvel is a woman, until my husband and I went to the movie a few weeks ago, and I watched the trailer beforehand.

Captain Marvel on the pineapple

It reminded me of the Ted Talk I saw by Christopher Bell on needing more women superheroes as models rather than simply side-kicks and love interests, a notion with which I agree wholeheartedly.

So I did what any self-respecting internet user does when they do not know something: I googled it. It turns out that there is a campaign to honor healthy female superheroes, with specific health and wellness content. Who knew?

I just thought it was strange that we were handed a pineapple in the store at Leuken’s in Bemidji this past weekend, and it was discounted but not presented as something we could refuse. I do not normally buy pineapples – they seem a hassle to process.

We swim in tide of media that is controlled by 6 large corporations making 9 out of every 10 movies. This narrative-driven industry perpetuates myths and stereotypes about gender, which devalue the contributions of girls and women, selling them princesses while boys get the hero action figures. Is it any wonder that self-confidence plummets about the time girls reach adolescence?

The beauty of Captain Marvel is that she is unapologetic about her strengths and her power. She owns her power, and for me that is a joy to watch.  She swims against the tide. But hey, some of us are strong swimmers, and challenges make us resilient. Just something to keep in mind as we consider any voices of doubt in our heads and from whence they came: just about every cultural message we absorb every day.

cristy@meximinnesotana.com

 

 

 

 

 

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