Hello Blogging Friends,
Hope all is well in your world. I’ve been pretty silent here for a while. And it’s because I’ve been thinking.
I’ve also been writing on another platform, Substack.
I’m not a big believer in paid newsletters. Truthfully I’m actually kind of SICK of newsletters. They crowd my inbox, the detritus of my old interests. But it’s strangely hard to unsubscribe from them all. Because, you know, there just might be SOME juicy tidbit here or there. Once in a while.
Oh, who am I kidding? Anyone know of an AI service that can unsubscribe from everything that we are not opening at least 30% of the emails?
Now that I’ve been podcasting at Somatic Wisdom for 8 months, and I’ve generated ~45 episodes of content, I am truly loving the audio medium. It’s been joyful to write solo episodes, along with expanding to interviews. There were five in the first season (out of 36 episodes), and I think there will be at least 8 in the second season (~24 episodes planned).
And so far there were over 700 downloads in February alone, and 3k downloads in total for the podcast! I’m flabbergasted, given that there are 4 million total podcasts out there. Of course, only about 17% of those are regularly releasing content. That means there are ~680k different options out there for listeners, so I don’t take for granted when people choose to follow my channel.
I realize I’m still a “small player” in the podcast world, and I have no idea who listens. Still no written reviews on Apple podcast where it matters as far as scaling. But no worries. When we deliver good content over time, I believe that’s how we attract resonate listeners.
This was one reason I opted to start the Somatic Wisdom Substack page. Several of my mentors and people I follow have been opting to publish their work in multiple formats, like Tara McMullin and Jenny Blake.
For those of us who are business owners, consultants, coaches, and content creators, we need to have efficient ways to get our overall message out there. It makes abundant sense not to complicate things, and to free our time by approaching this more strategically.
I’ve deeply loved the ability to explore here on this blog since 2017. And for those of you reading, thank you for being here, and for engaging in my work. This blog taught me about what kinds of work energize me most (coaching, writing, and speaking about employee wellbeing) and now those are the things that are bringing in income for me.
Though I’m not yet raking in the big bucks, I feel grateful to have had a platform to help me navigate the huge career shift I was in from 2018-2022. Now it’s time to double-down on what’s working and cull back some areas where I no longer want to invest.
Within the next 3-6 months, my intention is to either archive this blog or to migrate the work. I haven’t decided yet.
I’ve not been successful at managing a newsletter related to my work, and I suspect Substack will make that much easier. It’s in a pilot/test phase. I like the notion that it’s a very voluntary process, and I don’t feel like I’m cajoling anyone into giving me their email address.
Your attention is precious, and I don’t want to clutter up your mailbox, unless I’m providing you 10x the value for opening that message.
Do you mind weighing in on a few questions (since you’re here) about the newsletters and subscriptions you most love and value?
I’m curious: what do you like about them? What drives you crazy? What do you wish they did more of? Less?
Wishing you well for March. I’m pledging to come back once a month here, until I make my final decision about where to migrate (if I do).
Thank you again for being here, being part of my writing community and for reading and/or commenting on my work. It’s helped me become a more thoughtful writer, and I deeply appreciate your contributions to that process.